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Why data isn’t information and the importance of finding your number

Why data isn’t information and the importance of finding your number

by Julian Hucker | Nov 17, 2020 | Views

We live in a world rich in data. More data than we’ve ever had before. But data’s only really helpful when it informs. Most modern cars have sensors monitoring the engine, the brakes, the exhaust and much more. When I drive I’m largely oblivious to those sensors and...
What is the benefit of omnichannel communications to a medium-sized business?

What is the benefit of omnichannel communications to a medium-sized business?

by Jordan Edmunds | Nov 4, 2020 | Learn

Omnichannel – if you’ll excuse a bit of wordplay – is a term that’s become omnipresent in our world of contact centres and customer service in recent years.  You’ll find plenty of different definitions for it online, but in short it’s about reaching customers where...

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